Code: 23008
ECTS: 20
Departament: Department of Sciences and Technology
Field of Study: Communication Sciences
    Digital Communication
    Art and Communication
    Communication Sciences
Mirian Estela Nogueira Tavares

Gabriela Borges Martins Caravela
Field of Study: Communication and Semiotics

Bruno Miguel dos Santos Mendes da Silva
Field of Study: Literature

Vítor Manuel Reia Baptista
Field of Study: Communication in Education

Course Description:
This learning unit  aims at providing the fundamental knowledge regarding the area of art and digital communication in terms of its pivotal subareas, namely, communication and contemporaneity; products and languages of the cultural media communication; processes of digital communication; and cyberspace, communication and culture.

When concluding this learning unit students shall be able to:
  • Analyse the recent developments and transformations; and identify the various contemporary theoretical movements, in communication, culture and arts;
  • Recognise aesthetics, socio-cultural and market aspects that embrace the digital production;
  • Recognise the importance of the theoretical and cultural perception for the trans-disciplinary study domain of the media, its products and languages;
  • Recognise, identify, select and apply models of research analysis to different products and languages;
  • Conceptualise, design and construct product or models, of different applicability and media cultures.

This learning unit is divided in the following subareas of art and digital communication: communication and contemporaneity; products and languages of the cultural media communication; processes of digital communication; and cyberspace, communication and culture. Each subarea corresponds to 5 credits ECTS.
The program embraces the following topics, each one covering one subarea, and finalizing with a project:
1) Communication and Contemporaneity;
2) Products and languages of the Media Culture;
3) Processes of Digital Communication;
4) Cyberspace, Communication and Culture;
5) Integrated project: development of a product/model of art and digital communication.

  • BALSAMO, A. – “The Virtual Body in Cyberspace”. London: Routledge, 2000.
  • CHARNEY, L., Schwartz, V. R. “O cinema e a Invenção da Vida Moderna”. São Paulo, Cosac & Naify, 2001.
  • DEBRAY, R. “Vida e morte da imagem”. Petrópolis, Vozes, 1993.
  • FEATHERSTONE, M., BURROWS, R. “Cyberspace Cyberbodies cyberpunk”. London, Sage, 1996.
  • GAUNTLETT, D., HORSLEY, R. “Web.Studies”. London: Hodder Education, 2004.
  • Hall St. & Evans, J. (ed.). “Visual culture: the reader”. Londres, California, Nova Delhi, Sage Publications, 1999.
  • JENKINS, H. “Fans, Bloggers and Gamers: Essays on Participatory Culture”, N.Y. Univ. Press, 2006.
  • LÉVY, P. “O que é o Virtual?” São Paulo: Editora 34, 1995.
  • MACHADO, A. “Máquina e Imaginário”. São Paulo, Edusp, 1993.
  • MANOVICH, L. “The Language of New Media”. MIT Press, 2001.
  • REIA-BAPTISTA, V., “New Environments of Media Exposure”, em Nordicom Yearbook 2005/2006 In the Service of Young People?, Carlsson & Feilitzen (Eds.), Nordicom, Gothenburg, 2006.

Blended learning

Workload (hours): 520
Contact Hours: 156

The evaluation of this learning unit includes a dimension of a continuous nature, based on assessing the quality of the questions and problems that the student poses to the teacher/virtual class; of the discussion carried out, online, in virtual class; and of the reflection performed on the result of the practical assignments; and also on the individual project development of an product/model of art and digital communication.
The weighting factors and the criteria of evaluation of the learning outcomes will be subject of negotiation between students and teacher.

Given the technological nature of this learning unit, the teaching/learning process follows an approach based on online collaborative theoretical-practical learning, in virtual class, that involves the realization of practical assignments, both individual and in group, whose results are presented in two face-to-face workshops, during the course of the discipline, to ensure mutual complementarity between theory and practice.

Language(s) of Instruction: Portuguese.

Contact for virtual mobility students: Communication and International Relations Office –