ADVANCED TRAINING IN ART AND DIGITAL COMMUNICATION
Code: 23008
ECTS: 20
Departament: Department of Sciences and Technology
Field of Study: Communication Sciences
Keywords:
    Digital Communication
    Art and Communication
    Communication Sciences
Teachers:
Mirian Estela Nogueira Tavares
E-mail: mtavares@ualg.pt

Gabriela Borges Martins Caravela
Field of Study: Communication and Semiotics
E-mail: --@-.pt

Bruno Miguel dos Santos Mendes da Silva
Field of Study: Literature
E-mail: --@-.pt

Vítor Manuel Reia Baptista
Field of Study: Communication in Education
E-mail: --@-.pt

Course Description:
This learning unit  aims at providing the fundamental knowledge regarding the area of art and digital communication in terms of its pivotal subareas, namely, communication and contemporaneity; products and languages of the cultural media communication; processes of digital communication; and cyberspace, communication and culture.


Competences:
When concluding this learning unit students shall be able to:
  • Analyse the recent developments and transformations; and identify the various contemporary theoretical movements, in communication, culture and arts;
  • Recognise aesthetics, socio-cultural and market aspects that embrace the digital production;
  • Recognise the importance of the theoretical and cultural perception for the trans-disciplinary study domain of the media, its products and languages;
  • Recognise, identify, select and apply models of research analysis to different products and languages;
  • Conceptualise, design and construct product or models, of different applicability and media cultures.


Contents:
This learning unit is divided in the following subareas of art and digital communication: communication and contemporaneity; products and languages of the cultural media communication; processes of digital communication; and cyberspace, communication and culture. Each subarea corresponds to 5 credits ECTS.
The program embraces the following topics, each one covering one subarea, and finalizing with a project:
1) Communication and Contemporaneity;
2) Products and languages of the Media Culture;
3) Processes of Digital Communication;
4) Cyberspace, Communication and Culture;
5) Integrated project: development of a product/model of art and digital communication.


Bibliography:
  • BALSAMO, A. – “The Virtual Body in Cyberspace”. London: Routledge, 2000.
  • CHARNEY, L., Schwartz, V. R. “O cinema e a Invenção da Vida Moderna”. São Paulo, Cosac & Naify, 2001.
  • DEBRAY, R. “Vida e morte da imagem”. Petrópolis, Vozes, 1993.
  • FEATHERSTONE, M., BURROWS, R. “Cyberspace Cyberbodies cyberpunk”. London, Sage, 1996.
  • GAUNTLETT, D., HORSLEY, R. “Web.Studies”. London: Hodder Education, 2004.
  • Hall St. & Evans, J. (ed.). “Visual culture: the reader”. Londres, California, Nova Delhi, Sage Publications, 1999.
  • JENKINS, H. “Fans, Bloggers and Gamers: Essays on Participatory Culture”, N.Y. Univ. Press, 2006.
  • LÉVY, P. “O que é o Virtual?” São Paulo: Editora 34, 1995.
  • MACHADO, A. “Máquina e Imaginário”. São Paulo, Edusp, 1993.
  • MANOVICH, L. “The Language of New Media”. MIT Press, 2001.
  • REIA-BAPTISTA, V., “New Environments of Media Exposure”, em Nordicom Yearbook 2005/2006 In the Service of Young People?, Carlsson & Feilitzen (Eds.), Nordicom, Gothenburg, 2006.


Format:
Blended learning


Workload (hours): 520
Contact Hours: 156

Assessment:
The evaluation of this learning unit includes a dimension of a continuous nature, based on assessing the quality of the questions and problems that the student poses to the teacher/virtual class; of the discussion carried out, online, in virtual class; and of the reflection performed on the result of the practical assignments; and also on the individual project development of an product/model of art and digital communication.
The weighting factors and the criteria of evaluation of the learning outcomes will be subject of negotiation between students and teacher.


Comments:
Given the technological nature of this learning unit, the teaching/learning process follows an approach based on online collaborative theoretical-practical learning, in virtual class, that involves the realization of practical assignments, both individual and in group, whose results are presented in two face-to-face workshops, during the course of the discipline, to ensure mutual complementarity between theory and practice.


Language(s) of Instruction: Portuguese.

Contact for virtual mobility students: Communication and International Relations Office – gcri@uab.pt