STRATEGIC PLANNING OF INFORMATION SERVICES
Code: 52064
ECTS: 10
Departament: Department of Humanities
Field of Study: Management
Keywords:
    Strategic planning
    Information Services
    SWOT analysis
    Quality
Teacher:
Ana Novo
Área Científica: Information and Documentation Sciences.
E-mail: anovo@uab.pt

Course Description:
This seminar aims to deepen the expertise in management and strategic planning, applied to information services. Implies a theoretical-practical approach with analysis of real-world contexts, taking into account the different types of libraries or documentation centres. Issues such as the planning function, tools for strategic planning, developing strategies, quality assessment and management are addressed.


Competences:
•Plan and manage information services projects;
•Acquire skills to be able to offer effective Information Services taking into account clients and users’ needs;
•Apply standards and other instruments in the management of information services;
•Develop capacity for risk assessment and Information Services opportunities analysis


Contents:
1.Strategic Planning – introduction to the subject
2.Strategic analysis – SWOT methodology
3.Vision, Mission, Values
4.Action Plan – objectives, implementation, evaluation
5.Quality


Bibliography:
Wiil be provided in the course of the seminar


Format:
E-learning (fully online).


Workload (hours): 260
Contact Hours: 40

Assessment:
Evaluation is made on individual basis and it involves the coexistence of two modes: continuous assessment (60%) and final evaluation (40%). Further information is detailed in the Learning Agreement of the course unit.


Language(s) of Instruction: Portuguese.

Contact for virtual mobility students: Communication and International Relations Office – gcri@uab.pt